Disruptive Conversations

Is Facebook going to get into eBook publishing? That was the first question I had when I saw the news that Facebook has acquired Push Pop Press, developers of a very cool eBook technology that was used mainly by Al Gore for his latest "Our Choice" book. The announcement on Push Pop Press' site said this:

Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook.

Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press.

Which was similarly confirmed in a statement from Facebook that was published on All Things D (and other sites):

Facebook isn’t planning to get into the digital book business, but some of the ideas and technology behind Push Pop Press will be integrated with Facebook

I'd not seen their book myself prior to this news, but to understand how cool Push Pop Press' "publishing technology" is, check out the video of co-founder Mike Matas' demoing the technology at TED:

It will be fascinating to see how Facebook adds Push Pop Press' technology into the Facebook user experience... could be fun!

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