Disruptive Conversations

As if companies and brands don't already have enough places to establish their presence online, now comes word that Amazon.com will let you create a URL with your brand name where you can promote your products and other information. You also will be able to create "posts" for your page similar to a Facebook Page.

Amazon spells out more details in the FAQ for "Amazon Marketing Services", including the fact that these pages are free to create and that there is a verification process for brands. It notes that in building your Amazon Page you have a choice of three templates - and that Posts can also be cross-posted over to Facebook after you link your Amazon Page to a Facebook account. It also notes that there is "Amazon Analytics" to show you the interaction with your page.

I have not yet explored setting up a Page myself, but I can certainly see the value for any company selling merchandise through Amazon. I expect we will see a rush for brands wanting to own their own brand name at amazon.com. For marketers this becomes, though, yet one more place to potentially establish a presence.

What do you think of this move? Will you establish your own Amazon Page?