Yea! Facebook's iPhone/iPad App Finally Stops Sucking!

Hooray! With an update today Facebook's iOS app for the iPhone and iPad finally stops being so terrible! Lately using the application on my iPad was an exercise in futility outside of just simple likes or comments. If I ever tried to follow a link, this was what usually greeted me:

Facebook ipad before

It would sit there and sit there and sit there... and often what I would do was hit the arrow in the upper right to open the link up in Safari on the iPad. The link would typically load almost immediately in Safari and I'd be reading the page. Then when I flipped back to the Facebook app I would just hit the back arrow to go back to reading the stream.

The ONLY reason I really continued to use the Facebook app at all was because it was easier to use than the straight Facebook website when it came to liking posts. In using the website on the iPad I often found I had to tap the "Like" link twice to make it work - or not. It was inconsistent, where the app generally always worked.

I just dreaded having to open a link in the app.

And then today with little fanfare outside of an update from Mark Zuckerberg, Facebook released version "5.0" of the iOS app through the AppStore:

Facebook update

Upon learning about the new release from my own Facebook stream of updates (thanks, Dameon!), I updated the app on both my iPhone and iPad and was immediately pleased by the performance improvement.

MUCH faster! Kudos to the Facebook team for making the application actually pleasant to use!

In a quick bit of usage there seem to be many other tweaks to the UI. One I found particularly pleasing was a numerical notification of new updates since the last time you refreshed the feed:

Facebook ipad new stories

I haven't yet used it enough to find new changes I dislike... I'm sure there may be a few... but at least the application now is much faster and more responsive.

Thanks, Facebook team, for getting this new release out!

And if you have the FB app installed on your iOS device, head on over to the AppStore to get the update!

What do you think? Are there still parts of the mobile experience that are broken? Will this new release make you want to use the app again? Or will you stick to the website?


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11 Hours Left To Claim Your App.Net Username...

App netYesterday, App.Net hit its funding goal of $500,000 USD and at the time I write this it has cruised over $745,000 with 11-ish hours left to go!

As I mentioned in my report into FIR podcast episode 660 back in July, App.Net is an interesting experiment into seeing if a real-time social communication platform can be created without advertising and instead through soliciting paid members.

One note... App.Net is NOT just another "Twitter clone". Here are two good perspectives on why App.Net is different:

In my report into today's FIR 664 episode, I spoke about what this successful funding means... and about the ecosystem of applications that is already developing around the App.Net alpha.

This is excellent to see... and definite congratulations are due to Dalton Caldwell and the whole crew!

IMPORTANT NOTE: App.Net may or may not take off wildly (obviously those of us backing it hope it does!)... but if it does and you would like to use the same username you use on Twitter, you only have until midnight US Pacific TONIGHT to back the project and claim your username. As Dalton Caldwell writes:

Please note that once the backing period is over, users will no longer be able to “claim” their Twitter usernames. From that moment forward usernames will be awarded on a first-come first-served basis. We implemented “claiming” as a fringe benefit for our backers, not as a go-forward plan. I want to make sure that latecomers are not surprised and disappointed to see that they can no longer get their preferred username.

If you'd like to claim your username, you can go to https://join.app.net/ and sign up as a backer... yes, it will cost you $50 for a year... and yes, the project may or may not turn out to go anywhere... so you have to make your own decision as to whether or not it's worth the investment.

For me, I gladly backed the project because I see it as potentially offering more competition into the space... and I was a huge fan of the original idea of Twitter as an API-centric social communications platform. I've been disappointed with the change in Twitter's focus, and I'd like to see where App.Net goes.

What do you think? Will you back App.Net? (Have you already?)


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The Case Of The Missing Hotel Stationery...

Hotel deskSomething's gone missing from hotel rooms these days. In fact, I haven't seen it for quite some time. It used to always be there... and as a lover of writing I'd use it now and then. It was a fun way for me to stay in touch with those back at home.

I'm talking about hotel stationery.

Back in the day, as the younger kids say, that drawer in the desk in your hotel room often contained several pieces of stationery with the hotel name, address, etc. on it. If it wasn't in the desk drawer, it was perhaps in the binder or folder that was in your room describing all the hotel amenities, typically in the pocket in the front or the back.

The best stationery I can remember often had the hotel name in some fancy typeface... or perhaps embossed into the paper. Sometimes there was a drawing or the logo or branding of the hotel or of the geographic. The companion envelopes were also similarly designed.

In the evening, I'd sometimes write letters back to my wife or to other friends. Mail them off the next day... and very often beat them home so that they'd show up sometime after I'd returned. I didn't do it all that often, but now and then it was something fun to do.

Now, though, in the era of email and Facebook and Skype and Instagram, we as a society pretty much don't write letters any more. Not in our homes... not to our friends... not to our family... and not when traveling. Heck, these days many folks would probably be challenged to even find a stamp in their house if they randomly decided to send off a letter! Plus, they'd have to remember how to write with their hand for more than a few words...

And even in the random hotel that might still have stationery, the process of mailing a letter may be more trouble than it's worth. I remember maybe a year or two ago I tried to send a letter to my kids. I wrote it on the hotel stationery, but when I went to the front desk they (after looking at me as if was from Mars) said they had no stamps but that I could perhaps get them from the hotel gift shop. The shop was closed, though, and I was leaving early in the morning, and so I seem to recall bringing that letter home in my bag. Since that time, on a few random times when I've thought of it, I've not seen any evidence of any stationery anywhere in my rooms.

And so, just like hot meals on airplanes, hotel stationery fades off into memory... a quaint anachronism of a distant era.

As a writer and lover of pens and language, I admit that a part of me does lament the passing. There was something solid about writing letters. Something tangible... something "real." And something fun... since each hotel's stationery was different from that of the others.

'Twas an experience that can't really be replicated in the sterile digital world of 1's and 0's. Sure, we can use funky typefaces and can take photos of where we're at... and don't get me wrong, I love having the real-time updates from my friends and family while I'm away and completely enjoy the video calls back home.

But I can't shake the feeling that in those empty desk drawers we've lost a little something...

Ah, well.

Time to post this to my blog, where it will then go out to Twitter and Facebook and be published in ways we could never have even remotely imagined... back in the days when stationery was all there was...

P.S. And if you are young enough to have perhaps never experienced receiving anything written on stationery, the Wikipedia entry talks a bit about what you missed. :-)

P.P.S. As a bonus, if the word "stationery" falls out of usage, the new generations of kids will never have to be concerned about the difference between "stationEry" (writing materials) and "stationAry" (in a fixed place).


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Google Now Lets You Handwrite Search Queries On iPad, iPhone, Android

Google handwritingOkay, I admittedly find this pretty cool... you can now enter search queries into Google on a tablet or mobile phone just by writing anywhere on the screen!

As Google's blog post outlines, you need to go to www.google.com on your mobile device and then go into the Settings to configure this option. You do NOT need to sign in to Google. You just need to go there in your mobile web browser.

I've tested this on both my iPad and iPhone and found it worked quite well (per the blog post and Help Center page, it also works on Android phones and tablets - and is available in 27 languages). I find it particularly useful on the iPad where you have the larger screen to write on. On the iPhone, maybe my fingers are just too big but I found it tight to write in the regular portrait mode.

I did notice, though, that you can enter one or two letters, pause, then enter another letter or two... and as you do the search window is updated with what Google thinks the text should be as well as search query suggestions. So you may just be able to write a few letters and then tap the correct search suggestion.

Now, the question, of course, is WHY I find this interesting and the answer is that I have had some times when I'm in situations where it's not super easy to type nor do I want to be talking to my phone (i.e. using Siri). With the iPad, in particular, there are times I'm holding it while walking around at an event where typing with two hands would not be easy and voice usage isn't really possible. I could see this potentially being faster than hunt-and-peck typing a query using one hand. Will I use it all the time? No... but certainly I can see it being nice to have this option.

What's also interesting about this feature is that it requires you to go to "www.google.com". It doesn't work with the "search" box that is in the top of Mobile Safari in iOS. You need to go to Google's home page... so Google is pulling you out of using the app (Safari) and into using their web page. If you get used to doing that, Google can of course introduce other functionality - and if you are "signed in" you see your Google+ notifications and can easily access other Google services. Intriguing move by Google.

What do you think? Will you use this capability on your iPad, iPhone or Android device?

P.S. Alas, it is not as all-powerful as TechCrunch asserts with an ability to interpret cursive handwriting. I made several attempts at using cursive and found that in some cases the accuracy was "okay", but clearly not as good as block printing. In fact, Google's Tips for Handwrite very clearly state at the beginning that you should use block printing versus cursive.

And here is Google's video on the topic:


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Images/Photos Alone Do Not Make A Content Strategy

Thisisnotacontentstrategy

Credit: C.C. Chapman

Lately, it seems, the social media world is all abuzz about "images" in various forms. Photos, pictures... Instagram... Pinterest... infographics... plus Twitter, Facebook and Google+ all enhancing their capability to handle photos... and now this intense fascination with posting images with words and sayings on top of them!

I get it. I do. Visual storytelling is incredibly powerful. Evocative. Inspirational. Images and photos can transcend words and cut right to the emotional core of an issue. I personally enjoy photography, and you can usually find me shooting photos at events I attend. I'm sharing photos all the time into Facebook, Twitter, Google+, etc.

But...

... lately we seem to be seeing in the corporate PR / marketing / social media space a really severe case of "bright shiny object" syndrome. All over the place... large enterprises, small startups... and everyone in between.

Oooo... let's post a bunch of photos to Instagram because we'll look hip and cool! Hey, clearly we need to be pinning all the photos we can to Pinterest boards, because "everyone" is doing it! Hey, look, another new mobile app that lets us do _____ with our photos - cool! Wow, look how cool we are because we can post a photo with some pithy quote written on top of it in a funky font! And let's not even jump into the cesspool of poorly done infographics...

All of this without answering a fundamental question:

WHY?

WHY are you posting those images? Why are you using that service? How do the images help communicate your message to your audiences? How do they help get your message out? How do they facilitate sharing? How does posting the images to ______ increase your interaction with your audiences?

Now, don't get me wrong... experimentation is awesome and necessary. And I'm the last one to talk about chasing bright shiny objects... that's what I love to do (and in fact write about). Experimentation is really required if you are going to stay on top of the insane pace of new products and services appearing on a daily basis. But there is a difference between experimentation and trumpeting the fact that you are now using these services, as if the use of those services will somehow make you cooler and help you communicate better.

They might help you communicate better, and you won't know unless you experiment... but as you experiment you need to think about the why.

Ultimately these services are all tactics that need to line up with a larger strategy.

Why are you using them? Why are you posting the images you choose to post?

Do the images help educate your audiences about your products? your mission? your services?
Do they help humanize your organization and show a more personal side? or show the people behind the name?
Do they entertain or amuse people and help build your community?
Do they inspire people because of how beautiful or artistic they are?
Do they promote your brand name or social account? Will you gain more followers/fans/etc?

How does posting images to service X fit within your larger strategy? Now, maybe you are posting that LOLcat image purely as link-bait to build your followers... that's okay, just call it what it is. And this doesn't mean that every image needs to be serious and "on message" - images can certainly be posted "for fun"... and maybe that's one of the purposes they serve.

The point is that some conscious thought needs to be given to the use of images and the use of the various services... rather than just doing it "because everyone is doing it"!

As I was thinking about this, a trio of posts yesterday on this precise topic caught my eye:

First, in "Pictures With Words", C.C. Chapman provides this awesome photo that I've included here and hits the point:

If your brand is thinking about diving into this because everyone is doing it, remember that it is a tactic and not a strategy. Where does it fit into your other marketing programs and what can you do with this trend that is unique and relavent to your business? Always ask why before you do anything. Make sure it is a fit and that you are not doing it simply because everyone else is. Following the herd rarely gets you noticed.

We as a society love shiny new toys and are scared of doing the grunt work. We see other people doing things, so we have to do them. If there is a shortcut that looks like it’ll make things easier we take it.

Exactly!

Second, in "The Rise of the Junkweb and Why It’s Awesome or At Least Inevitable", Chris Brogan talks about this new love of images as the "junkweb":

It’s the Junkweb. Why “junk?” Because the original intent of the Internet was that links were gold, that searchability was key, that this ability to find anything and use resources from wherever was magic. And this new web? The web of pictures with text over them? They’re junk. They’re a dead end. The picture is the payload. They don’t lead you elsewhere. They are the stopping point, the cul de sac.

But goes on to say that maybe this is okay in our new world and that the new tools we have access to have in fact made it easier for anyone to participate and share. He concludes offering three suggestions for people to engage in the "junkweb":

1. Make interesting graphics worth sharing.
2. Make it easy to share them.
3. Evoke an emotion.

And for Chris the "why" is because this world of sharing images is where the sharing and interaction happen between "regular" people and thus is worth investigating. Good article and, as with many of Chris' posts, the comment stream is well worth a read, too.

Finally, in his AdAge column titled "The Revolution Won't Be Televised; It Will Be Instagrammed" and subtitled "Businesses That Bank on Photographic Storytelling Will Win", Steve Rubel discusses why businesses should pay attention to what is going on with the rise of visual storytelling through photography. Inadvertently aligning with Chris Brogan's "junkweb", he writes:

Visual storytelling today is blissfully cliche. Photos are deliberately over animated, over filtered and even over exposed. They ignore all the rules. Just as the proliferation of texting arguably made the written word less formal and YouTube did the same for video, the ubiquity of smartphones has changed the expectations of what's considered "good" photography.

On this last sentence my professional photography friends can definitely agree! Steve goes on to basically offer suggestions for people involved with advertising to get involved with this space. Earlier in the article, too, he makes some interesting points with regard to why photos will be more important that videos, particularly with regard to mobile devices.

He doesn't touch on the "why", though, beyond the fact that this is the "new normal" and businesses need to be embracing it.

Which goes back to my original points... WHY are you embracing the use of images? Or perhaps more HOW are you going to embrace them? How does it help you?

Are you asking these questions?


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Oracle Buys Facebook-App-Maker Involver

Oracle buys involverIn an intriguing development today, Oracle announced that it will be acquiring Involver, a startup with a platform to help you rapidly build Facebook apps that work with your Facebook Pages.

I first experimented with Involver a year or two ago when I was trying to add some interactivity to a Facebook Page for my previous employer. Involver had some useful options and while the fit wasn't there with what I wanted to do, I did keep monitoring how they were evolving.

No terms of the deal were announced, although TechCrunch is naturally continuing to try to determine the cost. The TechCrunch piece also has some more information about other ways Involver has been used.

How does Involver fit with Oracle? As both the TechCrunch article and a Business Insider article note, Oracle just recently acquired Vitrue, another social media marketing/engagement platform and has made a number of other acquisitions in the "social" space. For their part, Oracle has published a presentation about Involver that shows Oracle's view of how all the pieces fit together:

Oracle and involver

Time will tell if the pieces do all fit nicely together, but in the meantime Oracle is clearly looking to be a player in helping enterprises connect with their customers over social channels.

Congrats to the Involver team and I do hope this all works out well for them - and for their customers.

P.S. Involver's Don Beck published a blog post providing their viewpoint on the acquisition.


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Note to PR People: PLEASE INCLUDE A URL With Your News Release!

FACEPALM

Yet again I was reminded today that so many people involved with public relations (PR)[1] simply fail to understand how media works in 2012 - and fail to understand how one simple step could help them help other people tell their story!

As is the case most days, I received another batch of news releases[2], and there was one in particular I wanted to write about... but...

There was NO URL to where the news release was posted on the Internet!

Here's the thing... I write articles on my various sites. In doing so, I like to link to original sources. I'm generally NOT simply going to post your news release verbatim... I want to provide some context or commentary - but I want to provide a link back to the news release for any readers who want to read what the company/organization said.

Usually this takes the form of something like:

blah, blah, blah... As company XYZ indicated in a news release today, they will be... blah, blah, blah...

I like doing this as a way of citing an original source.

But to do this... I NEED A URL!

If you as a PR professional do not include a link to your news release in the email you send me, that means I have to dig for one. I have to go and try to find it on your site.

Odds are with the very little time I have for most of my writing, I'm not going to do that! Unless I am extremely interested in writing about your topic. I'm simply going to move on and write about something else.

Here I am... offering to give you a free link... to send people over to your site. TO SEND YOU TRAFFIC!

And you're missing that opportunity!

Yeah, Dan, but how many people actually read your site, you say? After all, I'm not __<insert name of big site>__.

Well, while my site may or may not send you much traffic, given that you are spamming me with an email you probably sent to a thousand other potential "media", you're potentially missing out on getting easy links from thousands of other people, too!

A Very Simple Recipe

Here's a VERY simple recipe for doing this right:

1. Publish your news release on YOUR site. You do have an area of your (or your client's) site where you post news releases, don't you?[3]

2. Visit the news release web page on your site using your web browser.

3. Copy the web address from your browser. (That would be the "URL" if you don't do geeky three-letter acronyms.)

4. Paste the web address into the news release email.

5. Spam your message out to me and everyone else, because clearly you don't have enough time to do PR correctly and target your messages appropriately.

Okay, step #5 may be a bit snarky... because in truth I've seen messages that have been targeted (and even individually tailored to me) that have still failed to include a URL.

A Bonus!

Here's another tip about why you might want to include a URL. I might not have the time - or interest - to write about your news release today. But I still might think it would be of interest to my "audience" of people who follow my site.

So while I might not post my own article, I might pass along your news via Twitter, Facebook, Google+, etc.

But to do that, what do I need???

That's right... a LINK!

So by you failing to include a URL you're missing a moment when I might, right then, tweet out or post about your news release!

Instead I'll either have to try to find a link (which I may or may not do), or wait until sometime later when I see someone's post about your news.

Either way you lost my moment right then when I might have acted and helped spread your news.

Fix The Process!

Now, when I've asked some PR people why they have failed to send out a link in their email, often the comment is that "it takes a while" to publish the news release to the company/organization's site. They've wanted to get the word out quickly when the news release goes on the wire... and don't want to wait for whenever the company's web or IT team gets around to getting the page up on the site.

So FIX THAT!

This is 2012, people!

If your website is not up to the task of dealing with real-time publishing of content, maybe you need to be asking some tough questions about your site.

Pretty much every content management system (CMS) I am aware of has some mechanism for scheduling content publishing in advance. WordPress, Drupal, Joomla, others... they all have it either built-in or available as an add-on. You should be able to get the news release loaded into the website and even get the URL that the news release will be available at. Then, when the news release goes live, you can be all ready to send out your spammy email to everyone pointing them to your site.

You're already loading the news release text into a wire service web interface to distribute it... why can't you (or someone within your organization) also load it into your own site and queue it for publication at a specific time?

This is NOT rocket science or quantum physics.

If the "web team" or "IT team" won't let you load it into the site - or has some other issue making the content available at a specific time or at the very least getting you a URL - well, that is a process issue.

Fix it!

Send me and everyone else a URL to where your news release is posted on your site.

Help us tell your story!

One simple step.

Stop making excuses.

Do it!

P.S. And no, I did not write about that news release I saw this morning because the PR person did not include a URL... and I spent my time writing this rant instead! :-)

P.P.S. And for bonus points, you can even go a step above your other PR peers and have the link you send me also have links to company logos, quotes, photos, videos... other things you might want me to potentially include in my article. It could be a full-blown "social media news release" - or it could just be a set of easy-to-find links in the sidebar next to your news release. Help me tell your story! Make it super easy for me to do... and odds are I will!


[1] When I say "people involved with PR", I do not mean only people at PR agencies. It could be someone on staff or contracting for a company/organization... basically anyone sending out email messages promoting news releases.

[2] NONE of which were actually targeted to me, but rather just spammed out there... but that's another "PR101" topic for another day.

[3] Some people do send out URLs to the news release on distribution services like PR Newswire or Marketwire and while that's at least a link we can use, why send traffic to the distribution services site? Why not send it to your site instead? Where it can be surrounded in your branding and your other links?


Image credit: _maracuja on Flickr


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Facebook Adds "Close Friends" List To Help Sort Through The NewsFeed Overload

Facebook has long known that the "News Feed" can easily drown most folks and it would seem that they are trying yet another attempt at helping people see more relevant info. When I logged into FB today, I was greeted by this banner on the top:

Facebook close friends

I decided to play along and added a few people as "Close Friends". After hitting "Done", I wondered what would happen.

The short answer is... nothing.

At least... nothing visible. I was back looking at my News Feed as per usual. Presumably over time as I refresh the news feed the updates from these "Close Friends" will appear more often in my News Feed.

Naturally, I wanted to know where these "Close Friends" went, and I could see no sign of them in the column on the left side of Facebook. I had to click on the "MORE" link next to "FRIENDS":

Facebook 1

to get to a page of all my "lists" and from there I could click on "Close Friends" and view the list. Once I went through this exercise, "Close Friends" then appeared in the left menu inside of Facebook:

Facebook

Once inside the "Close Friends" list I had a standard News Feed view of just the people I had added to this list... identical to the way Facebook Lists have always operated. There was this special note, though:

Close Friends

And clicking the "Learn More" link pops up a new wizard walking people through "Lists":

Close Friends 1

The wizard introduced me to the concepts behind Lists, mentioned "Smart Lists" built seemingly from commonalities between profiles, noted that I can keep my old lists I manually built and mentioned that I can target status updates to only specific lists. Although, unlike Google+ it seems you can only send a status update to ONE Facebook List (whereas you can include multiple Circles in Google+).

I'm guessing that perhaps Facebook felt the need to go through all of this because they knew that people were getting overloaded by their News Feed, but they also knew that many people were not using the regular "Lists" feature that Facebook rolled out some time back. With this wizard and the accompanying boxes promoting "Close Friends" they can perhaps get more people using lists.

The last page of the wizard somewhat bizarrely mentioned that I could easily "Go straight to photos and updates from the friends you care about most", using a "LISTS" area of the left sidebar that I do NOT have. Hmmm...

Close Friends 2

In looking around at settings, I can't see anywhere to enable this "LISTS" view. My left sidebar in Facebook consists of:

  • FAVORITES
  • PAGES AND ADS
  • GROUPS
  • FRIENDS
  • APPS
  • INTERESTS (if I hit the "MORE" link to display this)

No "LISTS" for me. Is there some configuration option I've missed? Is this "LISTS" feature still in the process of rolling out to people? Is it just some other randomness inside of Facebook? Or is really the "FRIENDS" part of the sidebar as I noted earlier? (Does Facebook need to update their wizard? or update my sidebar?)

To be honest, I don't know how often I'll really switch to the list view for "Close Friends" (wherever the link is found). I don't spend a huge amount of time in Facebook... when I dip in I usually just scan down through the News Feed. Now and then, though, I can see the value of the list.

What I'd like more is to know that all the updates and photos from the people I put in that list will appear in my regular News Feed. Facebook's annoying feature of only showing you some of the posts from people means that I do miss out on what people post. I understand that it's one of their ways of helping with News Feed overload... and perhaps this list will help in prioritizing what you see.

What do you think? Will you use the "Close Friends" list? Will this help you in working with Facebook?


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Why World IPv6 Launch Matters to Communicators / PR / Marketing

Worldipv6launch 256With World IPv6 Launch happening last week, what does something as technical and geeky as "IPv6" have to do with people in public relations (PR) and marketing? Why should communicators really care about the underlying "plumbing" of the Internet?

As a user of a browser, the answer is that right now you as a communicator probably don't have to worry all too much... odds are that your operating system and browser will all work just fine with IPv6 once you have IPv6 connectivity from your Internet Service Provider(ISP).

However, as a PUBLISHER of content (ex. websites, videos, images, audio, articles, etc.) out on to the Internet, communicators NEED to understand what is going on with the transition to IPv6 - and how you can enable your content to be available to people over IPv6. To put the reasons succinctly, they are:

  • Speed - As areas of the world run out of IPv4 addresses, networks will be established with IPv6. Those networks will have "gateways" to content that is still on IPv4, but those gateways will inherently add latency / delays to people getting your content. If you want people to get to your content as quickly as possible (and to get to your content versus other content, since speed will increasingly count in search results), you'll want to make it available over both IPv4 and IPv6.

  • Access to new/emerging markets - Best estimates are that around 2 billion people are currently on the Internet. That leaves 5 billion more who will be coming online in the months and years ahead. Odds are that a large number of those will wind up on IPv6 networks.

  • Freedom / control - As IPv4 addresses continue to run out, some ISPs may put their entire networks behind a single public IPv4 address using something called "Carrier-Grade NAT (CGN)" or "Large Scale NAT (LSN)". The challenge for communicators is that these ISPs will then be in a position to be "gatekeepers" and either deny access to your content - or to charge customers, or YOU, for access to that content. Moving to IPv6 alone won't entirely prevent this from happening, but it will remove "IPv4 exhaustion" as an excuse for ISPs to do this.

  • IPv6 is the "new normal" - The Internet Engineering Task Force (IETF) recently issued a statement that pretty much ensures that all new standards will require IPv6... and you can expect new tools and services to emerge that are based on IPv6. Sooner or later you're going to need to have your content available on IPv6... why not be a leader instead of a laggard?

As to the "HOW", we've put together an IPv6 guide for content providers over at the Internet Society Deploy360 Programme that walks through the steps you need to consider.

In my recent reports into the For Immediate Release podcast I have covered this in some detail. First, in FIR 653, I spoke about WHY it is important for communicators / PR / marketing to understand what is going on with IPv6:

And then in FIR 654 I spoke at more length about HOW communicators can IPv6-enable their content, essentially covering the steps in the Deploy360 guide for content providers:

The reality is that the Internet of the future will be based on IPv6 - you as a computer need to understand how you can make your content available over this newer Internet.


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When Was The Last Time You TOLD A Story?

Bedtime StoriesIt's bed time... you go upstairs to the bedroom with your child and watch or help as he/she gets ready for bed. Once they are nestled in, a typical next step is a bedtime story.

But how often have you told a story? Not read a story, but TOLD one from memory?

It's an interesting question and points to a fact that we have as a culture lost a significant amount of the "oral tradition" that dates back to the dawn of history. People have always told stories. In words, songs, poems, etc. It was long the role of the bard, the troubadour, the storyteller to relay those stories and tell the tales. It was that way for hundreds and perhaps thousands of years.

With the invention of the printing press, though, we started to write down those stories and capture them in "books". And that is a truly wonderful thing because it preserved so many of the stories that might otherwise have been lost to the ages.

But the other side of it is that it seems to me that in general we no longer tell but instead read stories.

I was certainly this way. "Pick out a book", I said to our daughters, "and I'll read it to you." And so I did and continue to do so to this day.

But I have also injected telling the occasional story. Just starting with basic timeless stories like "The Princess and the Frog", "Goldilocks", "Little Red Riding Hood", etc. It's been an interesting experiment, really. Partly to see if I can actually remember them (I can) and partly in how you express the story and make it fun and interesting.

As I started telling more stories, maybe 6 or 7 years ago, I found that like the storytellers of old I began to embellish and add to the stories as I told them. Each time it may be slightly different. (Although the girls sometime catch me on that and point it out!)

Over the years I've gone the next step of creating stories set in their own world with their own characters. The challenging part, of course, is when our 10-year-old wants me to tell our 3-yr-old one of those stories I made up and told her 5 or 6 years ago... and I hardly remember it! (The delightful part, though, was when the 10-yr-old recently made up such a story to tell the 3-yr-old!)

I have to say it's turned out to be something rather fun to do... and has been much enjoyed by our daughters.

When was the last time YOU told a story? To kids? To family? To friends? To an audience?

Image credit: claylarsen on Flickr


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